Vitamin G - The Gratitude Challenge

The 14 Day Challenge to Help you Reframe Self Blame

What will it take for you to be......Less critical? Healthier? Happier?

100+ studies provide the proof. We provide the plan.


The Gratitude Habit Challenge

  • Reframe, Refocus & Recharge daily.

  • 1 action per day over 14 days to rewire your brain's response to self criticism and negative emotion.

  • The power habit. Which helps bring other effective habits to life.  

  • Any of these sound familiar? “I'm not good enough” - "I just can’t do it” - “I should be better than I am” - "Why is everything so hard?"


Vitamin G is for:

  • anyone who has thoughts like the above daily.

  • anyone who has been/is going though a tough moment of change, loss and adjustment.

  • anyone who started a gratitude habit but failed to keep it up.

  • anyone who is new to gratitude and wants to begin with the most effective method using hacks from behavioural science. Simple, effective and easy enough for children too.

The gratitude challenge is more than daily thank you's. It's a spectrum of proven techniques to help your shift internal responses and behaviours. Creating habits that reshape your outlook on life and inspire effective change.


Rewiring your brain with gratitude is proven to bring these benefits:

  • Reframe self blame quickly to let go of difficult thoughts

  • Recharge self confidence and self esteem

  • See the bigger picture - crystal clear clarity of perspective

  • Commit to actions that lead to better sleep and more frequent exercise

  • Be more organised - spend your time on the stuff that really matters to you and those you care about


The Science:


The Gratitude Habit Challenge Includes:

  • Learn how to apply gratitude techniques to your most common triggers

  • Apply gratitude to nurture the relationships which are most important to you

  • Create a mini daily routine to practice daily wins and buffer you from the stress of everyday day work and family life

  • Understand how increased gratitude leads to improved sleep, stronger immune system and regular exercise

  • A special Gratitude & Mini Mindfulness mug OR t-shirt. Visual cues keep habits strong.

Also Includes 2 weeks Habit forming Nudges, support & complimentary Super Sleep Method Book - RRP £12.99

Vitamin G - Choose Start Date

Robert Emmons, the world's leading scientific expert on gratitude:

" Research on emotion shows that positive emotions wear off quickly. Our emotional systems like newness. They like novelty. They like change. We adapt to positive life circumstances so that before too long, the new car, the new spouse, the new house—they don’t feel so new and exciting anymore.

But gratitude makes us appreciate the value of something, and when we appreciate the value of something, we extract more benefits from it; we’re less likely to take it for granted.

In effect, I think gratitude allows us to participate more in life. We notice the positives more, and that magnifies the pleasures you get from life. Instead of adapting to goodness, we celebrate goodness. We spend so much time watching things—movies, computer screens, sports—but with gratitude we become greater participants in our lives as opposed to spectators." 

How does Vitamin G helps us strengthen relationships?

How does Vitamin G help with difficult thoughts?

Why Gratitude?

Gratitude enables us to respond proactively to a situation.

Often we just respond reactively to a situation. Letting the chimp part of our brain keep us in survival mode. Looking for evidence to support the negatives. Your brain is hardwired to do this to protect your from threats.

But the over stimulated world leaves us little time to decompress. So the chimp part of our brain just play negative loops in your head on repeat.

And on top of this we aim for perfection. For something that doesn't exist and we will never reach. Wow, we love to set up  giant, man eating hurdles for ourselves, don’t we?

Why is gratitude the answer? Because it empowers to reframe quickly. To zoom out in the camera of your mind. See the bigger picture. Move the weather front in our head toward a warmer, sunnier place with bluer skies.

The neuroscience is unequivocal; Life is what we focus on. If you focus on the bad, it feels bad. If you focus on the good, it feels good.

And the best bit? People who feel more grateful are significantly more likely to bring other healthy habits into their lives. Gratitude. The power habit. Parent to all other useful habits.

How good is your brain at seeing the negatives?  It’s time to take responsibility. 

Some of our clients: